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    Invest in Knowledge. Discover your Potential.

    You recognize their faces. You know them by name. But beyond that, how well do you really know your members? Do you know, for example, how they feel about certain banking products? Do you know what they are looking for from you as a financial partner? Do you know what they want and, just as important, what they don’t want to see from their credit union?

    All of these hidden details are things you need to know. Because the better you know your members, the better you can plan for the future. SSG, by uncovering your members’ financial preferences, can help your credit union reach its full potential.

    “We have worked with SSG on several projects and overall our experience has been very positive.  The SSG team brings a lot of knowledge and credibility as they have proven experience working with credit unions, understanding our environment, and modeling member data. They provide valuable insight about the membership plus strategies to leverage that insight. SSG has been very responsive to our needs, always finding solutions that fit within our budget and timelines. I would recommend SSG’s services to other credit unions”
    Teri-Lee Binnie, Manager, Market Research & Product Development
    Prospera Credit Union

Marketing                Data Analysis              Consulting

As a strong ally of the cooperative movement and your credit union partner, we are uniquely qualified to help you. As well as consulting and providing vital data, we can create exciting marketing promotions, effective at generating more revenue for your credit union.

In the winter of 2005/2006, SSG worked with five credit unions to increase their RRSP deposits using predictive models, eye-catching creative and an outbound follow-up call program. The results were outstanding – the average campaigns response rate was 7.2%, above the industry standard of 1-2%.

High quality, professional creative is a key to success.  It increases awareness of your credit union products and build brands.  Let SSG help build your campaign creative


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