CUMIS Group

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Strategic Solutions Group

Data Analysis

Member Value Segmentation

By collecting facts and figures on your membership, SSG:

Analyzes your banking products and membership for the purposes of devising a more accurate strategy
Designs custom models to more accurately target your members - increasing campaign response and reducing marketing costs
Provide trade area profiles so you can capitalize on opportunities and negate potential threats

Success in action

"Member segmentation allows the Caisse to focus its resources by contacting only those members who are likely to be interested in that campaign or product. The knowledge and strategy provided by SSG gives the Caisse a solid foundation for the implementation of new initiatives to improve member retention, increase business by cross-selling and track results."
Helene Bulger, CEO
Caisse St. Boniface

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