CUMIS Introduces Refreshed Brand Identity

December 10, 2007 – The CUMIS Group Limited (CUMIS), the leading provider of insurance services to Canadian credit unions and their members, this week unveiled an updated brand and logo that will represent the company across Canada. The move symbolizes the evolution the organization has undergone in recent months, refocusing to better fulfill its strategic mandate of serving credit unions and their members and supporting the growth of the credit union system in Canada.

"We did extensive research in developing our refreshed brand identity, speaking with credit union leaders from coast to coast, and found that CUMIS has a strong and positive brand driven by exceptional customer service and relationships, positive customer experiences, commitment to service and close collaboration with customers to meet their needs," said Kenn Lalonde, president & CEO, The CUMIS Group Limited. "The updated brand identity we are implementing builds on our organization's long and proud heritage, while symbolizing the strategic transformation under way at CUMIS to meet the challenges of the 21st century.&quot.

In conjunction with this change, The Co-operators and CUMIS will be rebranding their joint venture marketing program, Credit Union Insurance Services (CUIS), under the new name "CUMIS Insurance, in partnership with The Co-operators". The new logo representing the joint venture marketing program will also feature the new CUMIS word mark.

Kathy Bardswick, president & CEO, The Co-operators Group Limited commented: "As a long standing partner with CUMIS in delivering products and services to credit unions and their members, The Co-operators is pleased to support this brand strategy designed to leverage historical success while ensuring our partnership with CUMIS is able to provide clear and significant ongoing benefits to our credit union customers."

Signage and marketing materials will be replaced to incorporate the new logo in a phased roll-out over the next several months. Full implementation is expected to be complete in mid-2008.

About The CUMIS Group Limited
The CUMIS Group Limited (CUMIS) markets a diverse portfolio of insurance and financial products and other services to Canadian credit unions and their members. The organization helps its customers grow their businesses and strengthen their relationships with members through its line of individual life, credit and property and casualty insurance and retirement services products. Its principal companies are CUMIS Life Insurance Company and CUMIS General Insurance Company. CUMIS also has a 50 per cent interest in Credential Financial Inc.

Back >